Chicago based startup PULSE Connect contacted Matt in early 2021. A Logo and blue/orange color pallet were chosen in advance, Matt was asked to create a series of synth wave inspired vector graphics as well as an official brand style guide.
BELOW: The style guide was created from scratch, detailing approved color families, typefaces, proper logo usage and various mocked up real world examples.
Pulling from their home base as inspiration the Chicago city skyline was referenced in creating the below promotional graphics
Alternate images leaning more heavily into the retro futuristic synth wave aesthetic were created by request as well
